NOM’S NEW EDITION IS NATURALLY BRITISH
15 March '10
NOM Dairy has extended its 0% fat Naturally Light range with the launch of a new delicious Country Rhubarb flavour.
The yogurt boasts the typically British, mouth-watering fruit, as it continues to tempt the tastebuds of the forever-growing, health-conscious consumer market.
As with all products within NOM’s Naturally Light range, the latest addition boasts a waistline friendly calorie count with just 132 calories and 0% fat. As with all NOM products, the Light range is also made with 100% natural ingredients.
The Country Rhubarb flavoured yogurt will be sold as individual pots (180g, 49p each), and will hit the shelves in Morrison’s from the 15th March.
In addition, single flavour multi-packs of other Naturally Light flavours are now also available in Morrison’s stores throughout the UK. These include: Senga Strawberry and Alphonso Mango & Passion Fruit (4 x 180g), priced at £1.89.
Commenting on the new launch, David Potts, CEO of NOM Dairy, said: “The NOM Naturally Light range has performed extremely well since launch, but we are always looking to expand our portfolio based on consumer insight and demand.
“This has led us towards a traditional British flavour in Rhubarb, performing well in all consumer taste tests. We pride ourselves on our ongoing NPD and as well as the introduction and demand for new flavours, multi packs will also provide a huge opportunity for us with 80% of total market growth coming from this area.”
CONSUMERS NATURALLY ENJOY A LITTLE BIT OF LUXURY
08 March '10
The Naturally Creamy split pot range from NOM Dairy has launched a new confectionary-style split pot as an extension to its existing fruit and granola lines ; in time for National Dairy Week, 22nd – 28th February.
Combining a serving of Belgian chocolate coated raisins, with a separate portion of Bourbon Vanilla Yogurt, the new Naturally Creamy split pot will target the growing market of consumers that are looking for an indulgent taste with a healthier twist.
As with all products within the Naturally range, the latest addition is made with 100% natural ingredients.
Naturally Creamy Belgian chocolate coated raisins and Bourbon Vanilla yogurt will be sold as individual pots (155g, 49p each) and as part of a multi-pack of four, which will hit the shelves in March.
Multi-packs of four will also be launched in existing Naturally Creamy flavours, including: Senga Strawberry and Belgian Chocolate Chip Granola, priced at £1.89.
Morrison’s has already snapped up listings for both the single and multi-packs of the Belgian chocolate coated raisins and Bourbon Vanilla Naturally Creamy flavour, along with multi-packs of Naturally Creamy Senga Strawberry, available in store from 15th March.
Commenting on the new launch, David Potts, CEO of NOM Dairy, said: “Over 50% of the split pot market is confectionary based and the confectionary yogurt market as a whole grew by 22.5% in the last year. This tells us that consumers are increasingly seeking out indulgent yogurt products with interesting twists, which gave us the inspiration for our Belgian chocolate coated raisins variety, while still remaining true to our brand values of delivering great taste and natural ingredients.
“Multi packs are also a huge opportunity for us, with 80% of total market growth coming from this area”.